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We're All Predictably Irrational - Dan Ariely

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Dan Ariely, a professor of behavioral economics at Duke University, presents examples of cognitive illusions that help illustrate why humans make predictably irrational decisions. EG is the celebration of the American entertainment industry. Since 1984, Richard Saul Wurman has created extraordinary gatherings about learning and understanding. EG is a rich extension of these ideas - a conference that explores the attitude of understanding in music, film, television, radio, technology, advertising, gaming, interactivity and the web - The Entertainment Gathering Dan Ariely is the Alfred P. Sloan Professor of Behavioral Economics at MIT Sloan School of Management. He also holds an appointment at the MIT Media Lab where he is the head of the eRationality research group. He is considered to be one of the leading behavioral economists. Currently, Ariely is serving as a Visiting Professor at the Duke University, Fuqua School of Business where he is teaching a course based upon his findings in Predictably Irrational. Ariely was an undergraduate at Tel Aviv University and received a Ph.D. and M.A. in cognitive psychology from the University of North Carolina at Chapel Hill, and a Ph.D. in business from Duke University. His research focuses on discovering and measuring how people make decisions. He models the human decision making process and in particular the irrational decisions that we all make every day. Ariely is the author of the book, Predictably Irrational: The Hidden Forces That Shape Our Decisions, which was published on February 21, 2008 by HarperCollins.

Channel: News & Politics
Uploaded: November 30, 1999 at 12:00 am
Author: ForaTv

Length: 19:55
Rating: 4.940075
Views: 120625

Tags: behavioral  economist  economists  psychology  sociology  economy  rational  behavior  markets  market  forces  consumers  beliefs  belief  science  scientific  research  testing  experiment  experiments  fora.tv  foratv  fora  tv  

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louis229 (November 30, 1999 at 12:00 am)
Wicked video mate, this makes a lot of sense.
VictorLepanto (November 30, 1999 at 12:00 am)
@DSBrekus: Once again, go find the book The Wisdom of Crowds, it is precisely about how we as humans think in a collect way & perceive more through a kind collective in intelligence. Ever hear that "two heads are better then one?" How about 7 billion? How we interact w/. others helps us collectively come closer to the truth.
DSBrekus (November 30, 1999 at 12:00 am)
@VictorLepanto The fact that there are rational evolutionary reasons for these behaviours doesn't make them any less irrational. Also I would challenge the claim that they are all necessary, many are simply wasteful and short-sighted with no gain for anyone.
CrusstyJugglers (November 30, 1999 at 12:00 am)
Just bought his book, Predictably Irrational. I highly recommend it.
SWLinPHX (November 30, 1999 at 12:00 am)
Damn, are we just sheep?!?
VictorLepanto (November 30, 1999 at 12:00 am)
@spartonne: It was something of a cheat. The square perceived as being a lighter shade of yellow was in a shadow on the apparent side of the cube. We see the square standing out brighter then the surrounding squares & thus perceive it as lighter then the squares surrounding it. It was in fact lighter then them.
VictorLepanto (November 30, 1999 at 12:00 am)
These pattern of influence are NOT irrational. They are necessary for us in living collectively w/ other human beings. I good book to read on this subject is the wisdom of crowds. We rely on cues to acquire information that would not be available to us otherwise. We as human beings engage in a kind of collective consciousness & thinking.
BareFool (November 30, 1999 at 12:00 am)
@Anon371 and 100% of humans believe they're in that 2%... :D
BareFool (November 30, 1999 at 12:00 am)
hah! Now I gotta get studying further into this and see how I can apply it to making my enemies commit suicide... :D
ptij0404 (November 30, 1999 at 12:00 am)
@7jjjohnson "So, the word means "study of the mind." Yet, he refers to the brain; a piece of meat. Meat does not think. Minds think." If you remove that physical "piece of meat" from your body there's no "mind" to speak of. The ancient Greeks had no clear concept of the workings of the brain as we do now. Hope this helps.


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