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Michael Masnick The Trent Reznor case study

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Since completing his earlier major record label contract, musician Trent Reznor has been experimenting with a variety of new and unique business models for his band, Nine Inch Nails, to reach and connect with fans. This case study explores Reznor's experiments, examining what has worked and what has not - and why. Speaker: Michael Masnick (Editor/President & CEO, Techdirt Blog/Floor64)

Channel: Music
Uploaded: November 30, 1999 at 12:00 am
Author: MIDEM09

Length: 15:46
Rating: 4.92126
Views: 90417

Tags: Michael  Masnick  The  Trent  Reznor  case  study  

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bitphr3ak (November 30, 1999 at 12:00 am)
Hooker with a penis! "sold my soul to make a record...then...you...bought...one!" NIN is awesome! (pssst and so is Tool)
prettyhatemachine203 (November 30, 1999 at 12:00 am)
wow, that is NOT how to use powerpoint.
AlexFolland (November 30, 1999 at 12:00 am)
@dirkadirka151 Thing is, he didn't start out with millions of albums sold. NIN has been doing following this successful and simple business model since day 1.
swu880 (November 30, 1999 at 12:00 am)
@swu880 The way u establish a strong brand is by sellin it! And how do u sell it? hmmm can u answer this very simple question? where does the million come from in the first place? did he just magically wake up one day & have a million copies of a song sold? lol- its all about the brand & the name- and HOW you can get a name. That is what masnick is tryin to explain to you- yet u dont seem to get it.
swu880 (November 30, 1999 at 12:00 am)
@dirkadirka151 How did he have a brand in the first place? what exactly is a brand huh? u dont seem to understand this very basic priori de facto. aka where did it come from? what is the 'brand' that you speak of? Basically the brand is all about the name. your brand = your skill, your strengths, weaknesses, capital goods, accumulated knowledge, training, relationships, etc etc etc
MusicSpeaksVolumes02 (November 30, 1999 at 12:00 am)
At the heart of it all, it's very simple. Trent honestly cares about his fans, he wants to make sure that he is taking care of his fans.
dirkadirka151 (November 30, 1999 at 12:00 am)
@swu880 Um yeah. Here's the mystery: Which is a stronger brand, a millionaire who has already sold millions of albums over a decade before paying others to develop a strong/unique web presence.... or you or me. I love Trent, but he'd have to be an idiot to mess up this business plan that's described in the video. How it's relevant to your average musician... no way whatsoever. This is as helpful as watching MTV Cribs is to your average person looking to build a house.
swu880 (November 30, 1999 at 12:00 am)
@swu880 That is how u build ur brand
swu880 (November 30, 1999 at 12:00 am)
@swu880 But in order to maintain a fanbase, that is what trent is getting at here- ur brand must reflect the ability to appease & reach out to customers & give them a reason to pay you- not the other way around. Respect & appease the customer & the customers will in turn tend to respect you- that is the way u establish a good image
swu880 (November 30, 1999 at 12:00 am)
@dirkadirka151 yeah its called a brand Do u know what a brand is? a brand is your name- its your abilities, your achievements, your skillset, your faults, your strength- its YOU. The brand is the reason why anyone ever bothers to go eat at a restaurant. The brand is the reason why anybody bothers to go to see a medical doctor vs trying to treat oneself. The brand is the reason why people (not includin socialists) pick out university to attend - its all for the name


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