Core values and brand - why aligning them matters

Brand advocate and founder of Brandology, Michel Hogan talks to Fiona Boyd, co-author of Niche Content Millionaire about why the relationship between a company's real core values and its brand, really does matter.

Channel: People & Blogs
Uploaded: November 30, 1999 at 12:00 am
Author: NicheContent

Length: 09:48
Rating: N/A
Views: 151

Tags: Michel Hogan  Brandology  Fiona Boyd  Niche Content Millionaire  Into the Mountain  branding  marketing  brand advocacy  

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