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Malcolm Gladwell: What we can learn from spaghetti sauce

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http://www.ted.com Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at http://www.ted.com/index.php/t...

Channel: Science & Technology
Uploaded: November 30, 1999 at 12:00 am
Author: TEDtalksDirector

Length: 18:16
Rating: 4.882059
Views: 500272

Tags: Malcolm Gladwell  TED  TEDTalks  Talks  choice  happiness  marketing  intelligence  Blink  The Tipping Point  epidemiology  

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Video Comments

yangzone (November 30, 1999 at 12:00 am)
Thanks, good to know that humans not only like to eat and drink junk, but like to to eat and drink many varieties of junk! Thanks "Dr" Moskowitz for all the junk.
awhitesoul2012 (November 30, 1999 at 12:00 am)
Some people want young white females to mix with non-white males. I made a one-minute video highlighting a very small sample of race-mixing advertisements. I love white people, and I am opposed to race-mixing. But I do not hate non-whites. If you click on my name "awhitesoul2012" highlighted in blue below this comment, you can watch my video. Thanks.
KnightofMotley (November 30, 1999 at 12:00 am)
@littlebrainbighead If you look at choice from the consumer viewpoint, it pretty much says that consuming makes us happy, when often we are consuming because we are not happy. A broader base of choices brings fulfillment? How about learning to make from scratch? THAT could be really fulfilling, and much richer in nutrition!
KnightofMotley (November 30, 1999 at 12:00 am)
@littlebrainbighead If you have a world with thousands of options or just one option, & that option is not based upon truth that is true no matter who agrees with it, it's the same prison. Ultimate truth is liberating. Look at 1st Century Christians: no choices, thrown to lions, martyred in horrific ways, yet the church grew like wildfire even (or especially!) when persecuted. They died to themselves to live for their Lord, & nothing could stop them.
KnightofMotley (November 30, 1999 at 12:00 am)
@littlebrainbighead We may have a bit of difference in worldview perspective here. I'm thinking on a more basic principle that happiness does not come from ourselves. Fulfillment does not come from ourselves. The more centered on ME that I become, the more depressed, self-absorbed, and narcissistic I become. When I lose myself for a greater good, a greater One, then I begin to experience fulfillment. The Self is the worst slavemaster in the world.
littlebrainbighead (November 30, 1999 at 12:00 am)
@KnightofMotley [cont'd] If, for example, I imagine a world with one political ideology or one religion, I think I would be forced to accept (or at least consider) the idea that the implicit restrictions of that singular system would hinder the happiness of some. Access to other ideologies, however, may allow them further self-exploration, a more pleasing sense of truth, and, perhaps, fulfillment (which I think we both believe DOES have a significant effect on happiness).
littlebrainbighead (November 30, 1999 at 12:00 am)
@KnightofMotley do you think that the phrase "Choice brings fulfillment" and "Fulfillment can be more easily attained by exposure to choice" encompass the same idea? Reading your thoughts I was inclined to agree, but I now think that there may be some further subtlety to explore. I think that having choices (of the general kind that you mention) allows us to explore what we believe and that a thorough understanding of who we are brings us fulfillment/happiness.
emmedalby (November 30, 1999 at 12:00 am)
good video. great content. fantastic hair. 
osclarkos (November 30, 1999 at 12:00 am)
very interesting thanks
rafelingd (November 30, 1999 at 12:00 am)
@KnightofMotley it's entirely possible that we are just louder these days.


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