Justine Ezarik has Sponsored Web Video Work with GE, Nikon, and Intel, but it's not so easy...
http://www.beet.tv/2010/03/jus... AUSTIN -- Justine "iJustine" Ezarik, a Web video celebrity and producer, has leveraged her skills and enormous network of followers into a cottage industry of branded content for major companies, including GE, Intel, and Nikon, she told Beet.TV at SXSW last weekend.
While her business is coming along, the challenges in creating and monetizing branded content can be daunting, she says.
She explains that the branded clips must be relevant to her following, which is principally teenage girls.
She also says that setting a value on her work, outside of a cost-per-impression formula, can be a hard sell with sponsors.
Quite an informative chat with this important innovator in our field. Hope you will watch.
Andy Plesser, Executive Producer
Channel: Entertainment
Uploaded: November 30, 1999 at 12:00 am
Author: BeetTV
Length: 03:09
Rating: 5.0
Views: 1692
Tags: iJustine SXSW
Video Comments
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FacuGuillenAtix21 (November 30, 1999 at 12:00 am)
iJustine is my inspiration! She makes me happy every week!
Sinfull702x602 (November 30, 1999 at 12:00 am)
i love justine.
gooper128 (November 30, 1999 at 12:00 am)
De reactie is verwijderd
furcollar (November 30, 1999 at 12:00 am)
Hey, informative and entertaining....that is her.
Tank611 (November 30, 1999 at 12:00 am)
I have the feeling Justine's demographic is larger than just girls age 13 - 17. If you look at the pictures of people on Dailybooth and YouTube who respond to her it's about 30% teen girls,30% teen guys,30% guys ages 18 - 24. Even middle-aged men are hardcore iJustine fans. Justine's demographic cuts across all lines. She's got more proven fans than most of the biggest celebrities and actors in Hollywood. And if Justine happens to read this I'd like to say........hi Justine! |
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