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Jacek Utko: Can design save the newspaper?

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http://www.ted.com Jacek Utko is a little-known newspaper designer whose redesigns not only win awards, but increase circulation by up to 100%. Can good design save the newspaper? It just might. Also see this exclusive interview with Jacek Utko on the TED Blog: http://blog.ted.com/2009/04/th... TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Watch the Top 10 TEDTalks on TED.com, at http://www.ted.com/index.php/t...

Channel: Entertainment
Uploaded: November 30, 1999 at 12:00 am
Author: TEDtalksDirector

Length: 06:05
Rating: 4.5598707
Views: 43403

Tags: Jacek  Utko  TEDTalks  TED  talks  newspaper  design  layout  news  graphic  death  of  print  award  journalism  

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BGSH (November 30, 1999 at 12:00 am)
@kdellea I mean - look, even Apple products (i love them) have some limitations, come on. For instance, Microsoft Word is a better word processor than Pages, even though I prefer the latter, cause it just feels way nicer. Also, Apple software has limitations when it comes to, say, business environment. Its just the matter of what you need the specific product for. There's no such thing as better product. Every single one meets different needs and fits differently into different scenarios.
kdellea (November 30, 1999 at 12:00 am)
@BGSH People like Apple products because they are created with the user in mind. Everything is intuitive. Apple's design in terms of aesthetics is simplistic, rather than overcrowded with meaningless graphic junk. They are trying incredibly hard at Windows to even attempt to keep up with Apple. To even say that Apple products aren't useful or compatible is just ridiculous/borderline hilarious.
mykittycatbar (November 30, 1999 at 12:00 am)
I think design can save the newspaper. I love this design and I would definitely pick it up. Not to mention, its more fun to design. :)
03215672269 (November 30, 1999 at 12:00 am)
hi hope u fine sir this is aftab ahmad from pakistan could u plz help me the giving some ideas for my newspaper we r going to open our new newspaper . its jut begining and its weekly i love ur presentation can u just tell me tht which softwear i can make my news paper good design i mean just recomend some tips hope u ll do it for me
polklake (November 30, 1999 at 12:00 am)
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Y4R05L4V (November 30, 1999 at 12:00 am)
But magazines don't come out daily. Trzeba mieszkać w Polsce żeby go skumać, faktycznie dla zachodu to mało odkrywcze.
mrvicateti (November 30, 1999 at 12:00 am)
just be creative!
nToni32 (November 30, 1999 at 12:00 am)
the Newspaper Industry can be save because its always nicer to read the paper than looking at grass windows. In fact, my dream is to start a Newspaper but I dont have the fun to start it. I know why newspaper is going out of business and the answer is simple...BORING......and......CORRUPTION.. If anyone out there would like to help provide financial support to start my paper, I will give you 30% of the business...if you want to hear my plan, send me a private message. serious only
8legsFreak (November 30, 1999 at 12:00 am)
Newspapers and TV are getting obsolete and can, and should, be replaced by interactive, user friendly, objective, informational, non-biased, and free Web content.
whatyouwannamyfriend (November 30, 1999 at 12:00 am)
why would i want to drive a porsche if I don't have money to afford it? and even i could afford it i still would think about buying it more than twice.... i would have to think if I really need a "PORSCHE"


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